How to Self-Publish on Amazon KDP in 2020

Looking to self-publish on Amazon KDP? As book sales continue to rise, here’s everything you need to know in 2020.

Sarah Yoo |
How to self-publish on Amazon KDP in 2020

Maybe you just completed your first manuscript. Or perhaps you’re a published author wanting another revenue stream. Wherever you are in the journey, self-publishing on Amazon KDP can do lots for you. Being the LARGEST e-retailer out there, you shouldn’t miss out.

In this guide, I go over how to publish a book on Kindle Direct Publishing in three main steps.

Quick benefits to know:

  • There are over 200 million people visiting Amazon.com every month.
  • Books is Amazon’s #5 bestseller category (after electronics, clothes, home, and beauty).
  • Amazon’s Kindle device is popular for reading books with Kindle stores in 13 countries.
  • Amazon’s KDP Select program is available to all authors wanting to sell through the Kindle store and Amazon’s subscription program Kindle Unlimited.

And Amazon keeps growing. PublishDrive is a platform for publishing and managing books in thousands of online channels including Amazon. Almost 50% of global ebook sales come from Amazon while the rest happens elsewhere via PublishDrive. In the first quarter of 2020, there was a whopping 20% increase in sales (at minimum) on Amazon.

The global demand for digital books is at its highest, especially English-language content. I encourage you to distribute in booming places like Amazon during this lucrative time.

(P.s. Publishing on KDP is always an option, but publishing on Amazon plus hundreds of other stores is even better. If you have books published on KDP already, it’s super easy to transfer titles to PublishDrive while keeping existing reviews. ↓)



How to Self-Publish a Book on Amazon KDP

Step 0: Before taking any steps

Before we get into it, here’s a quick PSA for newbies. If you landed on this page with zero knowledge about self-publishing, I got you. Amazon is a great place to publish your first book. But make sure your manuscript is at its best. You should also have a bit of knowledge on how to market your book.

Check out these helpful resources:

The marketing part can seem daunting, but it’s a core function in publishing. As an indie, give your book the best chance of success (against huge publishing houses) by spending time to research what works for you. If you’d like further support, know that distributing and promoting your book on Amazon with PublishDrive is free for 14 days:



When you have your polished manuscript file and cover design handy, what does it take to sell on Amazon? Let's get into it.


Step 1: Sign up or log in to your Amazon account + register tax info

The first thing you want to do is get your Amazon account set up. Sign up or log in with your Amazon retail email account and password here. It’s free to create an account and publish a book on KDP. (But, don’t forget about the other costs that come with self-publishing a book.)

When first logging in, get familiar with the dashboard. You’ll have to navigate it in order to publish and manage a book on Amazon.

Before you can sell, you’ll need to register your tax information. Head under the section with your account info and click “Update”. At the end of the year, KDP will send you a W-2 for tax reporting purposes.

Step 1 for how to publish on Amazon KDP in 2020

And just like that, you’re done setting up your account.


Step 2: Upload your book in ebook and/or print version

To get your book up on Amazon, go through KDP's upload process. Have ready:

  1. Your manuscript .mobi file (use this free ebook converter)
  2. Your book cover
  3. Your book pricing + royalty rate + payment method (I go over these in step 3)

Before uploading, double-check your content to make sure it meets Amazon’s guidelines. In terms of quality, here are the main ways to ensure your book is at its best:

  • Hire an editor or proofreader. If you’re on a tight budget, check out online services like Reedsy. Or find forums like Reddit. Find beta readers too (ask your friends and family).
  • Get a formatter to look over your ebook or print file. This is very important in guaranteeing a smooth reader experience. To do it yourself, check out formatting guidelines here.
  • Pay a professional for your cover design. To do it yourself, ask others for honest feedback. Is it eye-catchy? Does it meet the several points mentioned in this article?


When you’re ready to upload, click “Create a New Title” for either “Kindle ebook” or “Paperback”. Then, enter your details like the book title and author name. Further tips:

  • Have a bomb book description. As one of the first things people see on Amazon, you want to draw readers right in. See here or here for some great examples.
  • Before adding your book categories, research. You want to reach the right target audience and rank higher in more categories. For example, use trending categories with lower competition. Read more tips about Amazon categories here.
Step 2 for how to publish on Amazon KDP in 2020

At this point, you’re 90% done.


Step 3: Set the pricing + royalty + payment method for your book

During the upload process, you’ll be asked to set the pricing for your book. This involves choosing a royalty option. You’ll also be asked to add your royalty payment method.

For ebook, choose between the 35% or 70% royalty option. For paperback, KDP offers a fixed 60% royalty option. Also, delivery costs are calculated per content file size (it's waived if you publish on Amazon with PublishDrive.) See how Amazon pricing and royalties work with PublishDrive's indies here.



For print books, printing costs may vary depending on the coloring method, trim size, and length of the book. Printing costs are deducted after Amazon calculates its revenue share.

When choosing the pricing for your book, keep in mind that most ebooks on Kindle are between $2.99 and $9.99 for the 70% royalty option. For 35%, they're between $0.99 and $2.99. Prices should be at least 20% lower than the print version. (See here for a more in-depth look into pricing strategies.)

With payments, add your information for direct deposit, wire transfer, or check. KDP will pay royalties around 60 days after the end of the month in which the sale was made. (PublishDrive pays out a few days earlier, just sharing!)

Finally, remember to click “Worldwide rights - all territories” when selecting your publishing territories. It makes sure your content is protected wherever it's sold.

Step 3 for how to publish on Amazon KDP in 2020

At the very end, click publish!


Step 4: Publish and promote on Amazon with time-saving tools

Don’t forget about the resources shared at the beginning of this article. When you invest time and effort into your book, your audience will feel the benefits.

Instead of going through the entire process on your own, try out digital publishing platforms like PublishDrive. The team develops tools for publishing, managing, and promoting your book worldwide. Here are the things to know when publishing with PublishDrive:

  • You keep your existing links, reviews, and ratings when moving a book over to the platform. Plus, continuously track rankings and reviews on Amazon and Goodreads.
  • Get a full suite of marketing tools and features. To name a few, use the built-in Amazon ads tool to optimize your ad performance. Or, send protected book copies to readers and influencers on Google and Apple to collect reviews. Or, set up a pre-order as a part of your launch strategy.
  • Easily add print-on-demand and audiobook.
  • Choose the best book categories recommended by AI during the upload process.
  • You don’t need an ISBN to distribute ebooks to Amazon as PublishDrive generates a globally recognized identifier for you.

Reach a rising number of readers worldwide by publishing in not only Amazon but hundreds of other stores.



About maximizing your royalties

When you enroll in KDP Select only, your book is available on Amazon only. Amazon’s share of the global ebook market is high, but I recommend fitting more revenue streams to your business. Being available in several markets and stores is worth it. The more stores your book appears in, the higher your search engine result and Google ranking will be too.

I want you to know that it's never been easier to self-publish your book in numerous stores and countries today. Check out this write-up on why publishing to more places internationally helps maximize your selling potential.

We hope this step-by-step guide was informative and helpful. When you're ready to publish, try PublishDrive free for 14 days. ↓