You might be using Pinterest for recipes or wedding dress ideas, but did you know that it’s just as valuable a platform as Instagram to grow your brand as an author?
Pinterest has over 70 million active users. Imagine how many readers you could reach by creating and using an account the same way you use Instagram for books. When used effectively, Pinterest can help improve your brand, boost discoverability, and allow you to interact with the reading community within your genre.
This quick guide explores the essentials of Pinterest for authors, so you can get up and running with your own account and start reaching more readers.
What is Pinterest?
Pinterest can be described as a “social bookmarking site.” It’s a platform where users can share photos, or share images that link to articles that interest them. They can collect these photos and images by “pinning” them to separate boards based on themes, such as recipes, home decor inspiration, wedding ideas, books to read, etc.
It is different from other social media accounts in that the focus is more on engagement with a like-minded community and curating their boards, rather than on “likes.” (if you’re interested in how to use social media as an author, be sure to also check out tips for authors here).
Pinterest is great for authors because people use the platform like a search engine. They might search for phrases like: how do I start a blog, how to write a fantasy novel, sci-fi romance books to read, book quotes, etc.
Think about what people Google in regards to indie writing, your genre, or book inspiration, and answer those questions visually on Pinterest.
Why is Pinterest Important for Self-Published Authors?
Pinterest allows you to:
- Share covers from your upcoming books as early publicity for the books that will be published soon.
- Attach a ‘Save’ button to graphics you post on your website and other accounts so that the content can be pinned to boards on Pinterest.
- Create boards that allow readers to get to know you: your interests, favourite books, preferred genres, and writing tips you’ve picked up along the way.
- Interact with group boards (with other authors and readers) that can keep you in relevant conversation about your work and interests.
- Interact with other Pinterest users and build a community that adds value.
- Funnel readers from your active profile to your author website, blog, and other social media platforms.
- Grow your mailing list.
Pinterest for Authors: Key Tips for Success
Tip One: Business Means Business
Create a business account just like you would for Instagram, Twitter, or Facebook. It will allow you to access analytics, including: how many people have re-pinned your pin, where your pin has been shared, and the number of times your pin has appeared in homepage feeds.
This will help when planning future content and creating marketing campaigns, because you’ll understand the demographic your content resonates with. This includes information like their location, age, and interests. There’s no better data than that when deciding on the next steps for marketing.
Be sure to add the Pinterest button link to your website, YouTube account and email newsletter. When your email subscribers know you’re on Pinterest, they will engage with what you share.
Tip Two: Think Like A Reader
Many readers use Pinterest as their main search engine. To boost your discoverability and connect with not only your readers, but other authors in your genre, use keywords relevant to your writing in your profile description. For instance, make it clear that you’re an author of YA romance fiction. The more specific you can be, the more you will find accounts similar to yours and be found by others.
Think like a book lover who has stumbled upon your Pinterest page for the first time. What would she want to know?
- Who you are
- The genre you write
- What you’re interested in
- Books you’re currently working on
- Characters you’re currently developing
You can show that through the boards you create on your profile.
Tip Three: Stay Active
If you’re stuck as to which boards to create, start with these four:
1. A genre-specific board
2. A quotes board sharing from favourite books and your own titles
3. A book covers board of recent books you’ve read that you enjoy
4. A favourite reading spaces board: reading nooks, libraries, coffee shops, and even your favourite beach spots.
Join and stay active in groups
- Once you’ve set up your account and have content so people can see that you’re actively pinning, join groups.
- Respond to group members and participate in discussions — it will help you grow your following without having to build everything from scratch.
- Engage in the community and support other independent authors and readers who enjoy your genre.
By using the above tips, Pinterest can become another valuable addition to your overall marketing strategy. To further boost sales and discoverability, consider publishing your ebooks through PublishDrive.
Our distribution network covers over 400 online stores (including Amazon, Barnes & Noble, Apple Books, Google Play, and Kobo), and we also have a built-in marketing suite. With review copy distribution, in-store featuring, and Amazon ads, PublishDrive allows you to manage global ebook distribution and marketing in a single platform. Sign up today to get started!