How to Publish on Apple Books Store

We explore the best options for reaching Apple Books, one of the top retailers for indie authors.

Ramona Tanay |

You know Apple, the developers of the iPhone, iPad, iPod touch, Apple TV, Apple Watch, and more. iBooks Author is Apple’s books app that helps you develop Multi-Touch books. It has interactive elements such as 3D video, embedded web widgets, interactive diagrams, and even Keynote presentations. These multimedia elements can be useful for non-fiction books like cookbooks, history guides, picture books, etc.

iBooks files are a special Apple-only version of the epub standard. They can only be created using the app, and they can only be read by the iBooks app. The software supports EPUB books PDFs. If you have used Apple’s Pages and Keynote before, you’ll be familiar with how iBooks Author works.

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How does it work?

1. Pick a template or create yours from scratch. If you go for the templates, you can still customize them, and you’ll be able to get a unique looking book, so don’t worry about that. There is a great selection of book templates to choose from either for free or at an affordable price.
2. Create your iBook cover: pick a cover picture for your book. If you don’t like what iBooks Author provides, you can also add your own artwork for the cover. Remember, the cover is what readers see first as the book opens, so a nice custom cover image is always good to have to make your book stand out. Also, iBooks Author allows you to add an introductory video to your iBook which will start playing when the reader opens your book, so make your cover exceptional.
3. Now that you have the cover ready, it’s time to add some content to your iBook. By using iBooks Author, you get everything you need to be able to create your book. You can create the Table of Contents, add a copyright notice, sections, basic shapes, interactive widgets, images and even a gallery. There are great tutorial videos with tips and tricks out there to get you started with iBooks Author just like the one below.

iTunes Producer app

iTunes Producer is the platform that allows you to upload your ebook to the apps store. Don’t confuse iTunes Producer with iBooks Author, which is an Apple publishing software. To upload and publish your ebook using iTunes Producer you’ll need a Mac computer and a validated EPUB file of your ebook.

Use it to provide Apple with all the required metadata for your book, such as title, publisher, original publication date, and so on. You can also use it to submit files such as the book file, sample file, book cover and screenshots for the iBooks Store. If you don’t have a Mac, don’t worry, an aggregator will publish to iBooks for you.

Use an aggregator to publish a book - iBooks!

Apple aggregators are experts in delivering content to the iBooks Store. An aggregator deals with ebook authors directly and interfaces between them and ebook retailers such as Apple. You might be wondering by now, why do you need an Apple aggregator, so here are some reasons:

  • You don’t have the hardware or software required to publish your ebook directly to iBookstore. Apple requires Mac OS X system.
  • An ePub file is needed for submission to the iBookStore.
  • You don’t know how to format the manuscript technically. An apple aggregator ensures that your epub file passes validation checks.
  • Apple's file validation process is strict. All submitted files must pass EpubCheck.

Apple has selected PublishDrive as an approved aggregator. We contact Apple for merchandising opportunity and faster sale for publishers. Publish on iBooks with PublishDrive and get global reach for your books and professional help so you can focus on the most important job: creating excellent content.

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Connect with iTunes to publish a book on iBooks

If your book is ready, you’ll need to sign up with iTunes Connect using your Apple ID. Your Apple ID has to be verified and has to have a credit card on file. After you’re done signing up, you need to sign an iBooks agreement. There are two types of agreement you can choose:

  • Offer your books for free
  • Offer your books for free and sell your books.

After you decide which agreement you want to sign, fill out a secondary contract. Then share with Apple directly your bank account and tax information. If you sell your books and live in the US, you’ll need to provide a U.S. Tax ID.

Selling your books on the iBookstore

how to publish a book on ibooks

You might know by now that you need an Apple ID to offer your books on the iBooks Store. If you don’t have an Apple ID, you can create one for free on iTunes. Enable your Apple ID for iTunes Connect and provide your publisher name. Indicate whether you’ll be submitting your own books or submitting books behalf of a company

Offering your books on iBookstore is free. However, Apple takes 30% cut of whatever you make on iBooks. With an audience of over 800 million iPad users over a million customers every week, iBookstore is a huge potential market.

Do not hesitate when deciding on publishing to iBookstore. And remember, if you need help, just submit your books and audiobooks through an aggregator such as PublishDrive.

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Happy publishing!